Copywriting.
Connecting Through the Power of Words.
In a world overflowing with captivating content and persuasive communication, copywriters are the secret ingredient to achieving marketing success.
From creating attention-grabbing social media posts that ‘stop the scroll’, to shaping website copy that leaves your audience craving more, copywriters engage audiences and help create a lasting impression.
If your website is woeful and your marketing feels ‘meh,’ then you might need to enlist the skills of a good copywriter. From the initial client discovery call to the final polished product, I will guide you through the process, developing an online presence that connects directly with your ideal customer. This involves conducting research, SEO keyword analysis, writing, editing, and proofreading. Together, these components form a powerful marketing tool that helps brands achieve their goals and connect with their target audience.
Client Discovery Call
The discovery call is a great opportunity to truly understand the essence of your brand. This discussion centres around your business objectives and ideal client profile, providing valuable insight into the unique character and story of your brand. It’s my job then to find the perfect words to authentically represent your goals.
Research
A copywriter’s mission is to showcase your expertise and set you apart from the competition. This means conducting vast amounts of research in your company’s sector, anticipating the needs of your target audience and ensuring your website and social media pages tick all the right boxes. This valuable element of research helps me to stay up-to-date with the latest trends, insights, and customer preferences, meaning your online platforms reflect the expertise your audience is looking for.
Basically, a copywriter is a great person to have at the pub quiz; we just know a lot of stuff about everything!
SEO Keyword Research
In the vast online landscape, it’s essential to be noticed. That’s where the power of search engine optimisation (SEO) comes in. Discovering the keywords and phrases your audience uses and utilising them to our advantage, effectively builds a path for clients right to your door! SEO optimisation boosts the online presence of any website and ensures your company or group ranks as high as possible in search engine results.
Writing, Editing and Proofreading
The purpose of marketing is to move people, to make them feel and act in a certain way. A good copywriter will create copy that grabs attention, evokes emotions, and inspires action. But the work doesn’t end there. Attention to detail is a key factor in portraying a professional image and I meticulously edit and proofread the content, ensuring it’s clear, consistent and error-free.
The End Result?
Copy that powerfully communicates your brand’s story, delivering impact, resonating with your audience and inspiring action.
So, why wait?
If you want to speak to your audience in a language that they understand, then take the next step and contact Little Green Bird today.
Leave your details on my contact page and I’ll be in touch!
